Why Is My Dog Still Itching After Changing Their Food?
Pet Food Australia · Dog Nutrition Guide
Why Is My Dog Still Itching After Changing Their Food?
For many dog owners, changing brands is only the beginning. What matters is what changed inside the bag.
If you have a dog that scratches, licks their paws, rubs their face or seems constantly uncomfortable, you've probably already heard the usual advice: “Try changing their food.”
So you do. You buy another premium food. Maybe one labelled grain-free. Maybe one marketed for sensitive dogs. For a while, you wait. And then the scratching starts again.
For many owners, that's when dog food becomes incredibly frustrating. Because you've changed the brand. But have you actually changed what your dog is eating?
Different Bag. Surprisingly Similar Ingredients.
Walk down a pet-food aisle and the bags can look completely different. Turn them around, however, and you'll often see familiar ingredients and proteins appearing again and again.
That's important when you're trying to work out whether something in your dog's diet may not be agreeing with them. Simply moving from one brand to another isn't necessarily much of a dietary change if your dog continues eating many of the same ingredients.
That's one reason some owners choose to simplify things and try a food built around a different primary animal protein. And that's where kangaroo becomes particularly interesting.

Why Kangaroo?
Kangaroo isn't simply there because it sounds Australian.
For many dogs, it's a protein they haven't been eating repeatedly across different foods. That makes it an interesting option for owners looking for an alternative to some of the proteins commonly found in everyday dog foods.
It's one of the reasons we created Pet Food Australia Kangaroo & Ocean Fish.
Not as a miracle cure. Not with a promise that one bag of food will solve every dog's scratching. But as a genuinely different nutritional option for owners who want to take a closer look at what they're putting in their dog's bowl.
What's Actually In PFA Kangaroo & Ocean Fish?
We formulate it around Kangaroo & Ocean Fish, with a 30% protein / 14% fat nutritional profile.
It's grain-free and includes hemp seed oil, one of the ingredients that has become synonymous with Pet Food Australia.
And rather than asking you to believe everything because we wrote it on a bag, we'd rather you look at what other dog owners have experienced.
“We Tried Everything…”
Real experiences from Pet Food Australia customers.


PFA has accumulated thousands of five-star customer reviews across our range. Some dogs make the switch because of sensitivities. Others because their owners simply want a high-protein, Australian-made food they feel good about feeding every day.
The common thread is that people aren't buying dog food once. They're coming back for it.
Before You Change Food Again, Look at the Protein
If you've already switched dog-food brands and haven't achieved what you hoped for, don't automatically assume: “Changing food doesn't work.”
Instead, look at what you've actually changed.
- What was the primary protein in the old food?
- What proteins has your dog eaten repeatedly?
- What treats are they eating?
- What extras are going into the bowl?
- What's actually in the new bag?
Sometimes a more deliberate change tells you considerably more than simply choosing another brand from the shelf.

Meet the formula
Meet Kangaroo & Ocean Fish
2.5kg — $41.95
4kg — $57.00
20kg — $229.95
Free Australian shipping on orders $149+ (NT excluded).
TRY KANGAROO & OCEAN FISH“But $229.95 For A Bag Of Dog Food?”
A 20kg bag isn't the only way to try PFA. Start with a smaller bag if you want to see how your dog goes before committing to 20kg.
And when comparing foods, don't look only at the number printed on the bag. Look at what you're feeding, how much your dog needs each day, and what you're trying to achieve by changing their diet in the first place.
For an owner who's already cycled through different foods, supplements and other products trying to find something their dog does well on, the cheapest bag isn't necessarily the cheapest journey.
START WITH A SMALLER BAGSwitching? Don't Change Everything At Once.
If you're switching because you're trying to understand whether diet is contributing to your dog's problems, keep things simple.
Transition foods appropriately, then be conscious of all the other things your dog eats too. Treats count. Table scraps count. Chews count.
The clearer you make the diet, the easier it is to understand how your dog responds.

Made By People Who Spent Years With Dogs Before Making Dog Food
Pet Food Australia didn't begin because someone saw an attractive category on a spreadsheet.
Our family's background with dogs stretches back decades through rescue and boarding. We knew the problems owners talked about because we'd lived around dogs and their owners long before Pet Food Australia existed.
Eventually, we decided to make the kind of food we wanted available to Australian dog owners ourselves.
Today PFA remains Australian owned, and our food is made here in Australia.
And despite how much the business has grown, the reason for doing it hasn't become complicated: make genuinely good food that owners are happy to keep feeding their dogs.
Is Kangaroo & Ocean Fish Right For Every Dog?
No.
Different dogs have different nutritional requirements. PFA makes several formulations because there isn't one perfect food for every dog.
But if you've been looking for:
- A different primary animal protein
- A grain-free formulation
- High protein
- Australian-made dog food
- Hemp seed oil
- An alternative for a dog with dietary sensitivities
- A food backed by a large community of repeat PFA customers
then Kangaroo & Ocean Fish is worth considering.
SEE KANGAROO & OCEAN FISHYour Dog Doesn't Care About The Marketing On The Bag.
They care about what's in their bowl.
If you've changed brands before without really changing your dog's diet, perhaps the next switch should be more deliberate.
Take a look at the ingredients. Look at the protein. Read what other owners have experienced. Then decide for yourself.
Pet Food Australia Kangaroo & Ocean Fish
TRY IT FOR MY DOGGeneral nutritional information only. Individual dogs differ and no food can be guaranteed to resolve itching or other health concerns.