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Australian made & family owned
Still itchy after trying every food? Start here.
★★★★★ 4.86 out of 5 · 3,563 verified reviews
Australian made, grain free dry food built around real meat and Australia's-first hemp seed oil — for dogs with itchy skin, sensitive stomachs and dull coats.
Grain free
Hypoallergenic
Australian made
No wheat, corn or soy
From $37.95 · Try a 2.5kg bag risk-free with our money-back guarantee
Australian madeFamily owned, never sold offshore
4.86 ★ · 3,563 reviewsFrom verified buyers
30-day money backOn your first 2.5kg bag
Free shipping $149+Same or next-day dispatch
Start with the problem
What's your dog dealing with?
Pick the issue you're trying to fix and we'll show you the recipes built for it.
Grain free dry dog food
Our best sellers
Every recipe is grain free, hypoallergenic and made in Australia with hemp seed oil.
Best seller
Puppies
What's in every bag
Complete nutrition, nothing to second-guess
✓Complete & balanced
No supplementing or guesswork — everything your dog needs is already in the bowl.
✓Australian made & owned
You know exactly where it comes from. Family owned, and we'll never sell offshore.
✓Grain free & gluten free
No wheat, corn, soy, barley or rice — easier on sensitive stomachs.
✓Hypoallergenic recipes
Built for dogs with food sensitivities and ingredient intolerances.
✓Rich in omega 3 & 6
From hemp seed oil, ocean fish and coconut oil, for skin and coat health.
✓Real meat, zero fillers
Meat meal first, so you feed 2–3x less than cheap food while lifting nutrition.
Australia's first dry food with hemp seed oil
The ingredient no one else had
Cold-pressed hemp seed oil delivers a near-ideal ratio of omega-6 to omega-3 fatty acids. We were the first in Australia to put it in dry pet food, and it's still what sets our recipes apart.
- 1Skin & coatHelps calm itchy skin and brings back a soft, glossy coat.
- 2Calm & balancedSupports a settled mood and eases everyday stress.
- 3Joints & immunityAnti-inflammatory support for joints, heart and immune health.
Real results
A healthier coat starts with better nutrition
Before switching, this Border Collie had hair loss around the eyes and a poor coat. After the switch, the missing hair grew back and the coat looked fuller.
Our grain free recipes are made with quality Australian ingredients and hemp seed oil — a natural source of omega 3 and 6 that supports healthy skin, a shiny coat and overall wellbeing.
Read more success stories
From the PFA family
Owners who felt stuck — until they switched
★★★★★Very particular eater
"From the first sniff, he ploughed into the Kangaroo kibble with gusto. Transition wasn't necessary. Itchy paws not so noticeable now."
Kylie N. · Verified buyer
★★★★★Sensitive stomach, no issues
"We tried a small bag to see if there was any reaction from our dog who has a pretty sensitive stomach. He loved it with no negative after-effects. We bought 3 more bags."
Verified buyer · Turkey Dry Food
★★★★★Healthier, softer coat
"Lillie really enjoys these and I've noticed her coat is so much healthier and very soft. That has never happened with any other food I've bought."
Darren F. · Verified buyerRated 4.86 out of 5 across 3,563 verified reviews · Read all reviews
Zero risk
Worried your dog won't like it?
Try a 2.5kg bag. If your dog doesn't take to it within 30 days, we'll refund you — no questions asked.
Start with a 2.5kg bag Try the sample pack100% money-back guarantee applies to your first 2.5kg dog food order. Questions? Call 1300 818 125.
Never run out
Set it and forget it
Put your dog's food on repeat and it arrives before the bag runs out. Skip, pause or change size any time.
See subscription options- Delivered on your schedule
- Change size or recipe whenever
- Pause or cancel any time
- Earn PFA loyalty points on every order
Before you switch
Common questions
Why does it cost more than my current food?
It's a different product. Most commercial foods lean on carbs, cereals and salt; ours lead with real meat meal. Because it's nutrient dense you feed less per meal, so cost per feed lands close to premium supermarket brands.
What if my dog doesn't like the food?
You're covered by our 100% money-back guarantee on your first 2.5kg bag. If your dog doesn't take to it within 30 days, we'll refund you — no questions asked. You can also call our team on 1300 818 125.
How do I switch my dog over?
Transition gradually across 7–10 days, mixing a little more of the new food into the old each day. This gives their digestion time to settle.
What ingredients do you avoid?
No animal by-products, wheat, corn, barley, rice, soy, rendered fat, vegetable oil, high salt, or artificial colours, flavours and preservatives. If it isn't good for your pet, it isn't in the food.
Is Pet Food Australia Australian owned?
Yes — family owned and operated in Australia, made here rather than imported, with over 30 years of combined experience in pet care behind it.
