Here’s the hard truth: some pet food is absolute cr*p.

We're not out here trying to stir up any trouble, but we are here to educate pet owners on how to support their pets' health properly. And, it all comes down to what you put in their bowl.

You’ve obviously seen the price differences between grocery store pet food and specialised, high-quality formulas... and let’s just say, the gap comes down to what’s actually in the bag.

As disappointing as it is, some pet food doesn't have your pet's best interests at heart, simply the profit margin they can make on scraps of who knows what.

So the unfortunate reality is that a lot of pet food falls short in the nutritional value department. And when we say short, we mean really short.

So why does most pet food fail? Let’s pull back the curtain on the industry secrets no one’s rushing to tell you.

The “Meat Meal” Mystery

Flip over a pet food bag and check the label. See “meat meal,” “animal by-products,” or “poultry digest”? That’s code for “we’re not telling you what’s actually in here.”

Instead of prime cuts or single-source protein, many brands bulk up recipes with low-grade scraps. Bones, beaks, feathers, you name it. Not only is that harder for your pet to digest, it often comes with zero nutritional value.

Bottom line: if you wouldn’t eat it, why feed it to your best mate?

Fillers, Fillers Everywhere

Here’s another industry trick: fillers.

Corn, wheat, soy — they pad out the food to make it look like you’re getting more for less. The problem is, these ingredients can wreak havoc on your pet’s gut and cause everything from itchy skin to constant tummy troubles.

It’s like eating fast food every single day. Cheap, sure. But your body (and your mood) will tell you it’s not working.

Additives & Fake Colours

Ever wondered why some kibble looks bright orange or red? Spoiler alert: it’s not because of natural carrots or beef.

Artificial colours, preservatives, and flavours get thrown in to make the food look appealing — to you, not your pet. And the kicker? These additives have been linked to hyperactivity, allergies, and long-term health issues.

Your dog doesn’t care if their food looks like Skittles. They care if it makes them feel good.

Protein That Misses the Mark

Yes, protein is king. But the type of protein matters.

Low-quality, mystery proteins cause inflammation and behavioural swings. Meanwhile, premium, single-source proteins (think kangaroo, lamb, turkey) fuel steady energy, brain health, and strong muscles.

The industry knows this. But quality protein costs more. So a lot of brands cut corners.

The Marketing Spin

Here’s the kicker: packaging can lie.

There are some genius marketers out there and they take FULL advantage of what advertising words will sell their clients products.

“Premium,” “natural,” “vet-approved” — these are often just buzzwords slapped on a bag. Without strict regulations, companies can get away with clever wording while still selling low-grade food.

If you want the truth? Always read the ingredients list, not the front of the packet.

Why Pet Food Australia Does It Differently

We’re not here to play the same game.

At Pet Food Australia, we only use premium, grain-free, single-protein recipes, boosted with real superfoods like blueberries, turmeric, and coconut oil. No fillers. No dodgy meat meal. No fake colours.

Because your pet’s health, happiness, and longevity aren’t negotiable.

When you feed them real food, you get real results. Better digestion. Shinier coats. Calmer moods. Longer, healthier lives.

And isn’t that what we all want for our four-legged family?