A dull coat isn’t just a “bad hair day.” It’s your pet’s body waving a little flag that something’s out of balance.

That glossy shine we all love doesn’t come from weekly grooming, any fancy shampoos and definitely not from a 'pet perfume'... it comes from inside. The food your pet eats has everything to do with how healthy their skin and fur look and feel.

Let’s unpack what’s really going on beneath the fluff and why some ingredients make such a difference.

Amino Acids: Fuel for Fur Growth

Hair, whether human or hound, is mostly protein. And to make protein, the body needs amino acids.

When pets don’t get enough of them, fur can turn coarse or start thinning out. Amino acids help build keratin, the main protein that keeps hair strong and smooth.

That’s why real, high-quality proteins matter.

PSA: Pet Food Australia recipes use lean meats like kangaroo, turkey, and ocean fish to make sure your pet’s body has all the tools it needs to grow a healthy, shiny coat.

Zinc: The Quiet Protector

When most people think of zinc, they picture hot summer days, surfing, and smearing it thick across their noses for sun protection.

The kind of zinc we’re talking about, though, works from the inside out.

Zinc helps keep your pet’s skin barrier strong, speeds up healing, and wards off that dull, patchy look.

If your pet’s running low on zinc, you might notice flaky skin, itchiness, or slow hair regrowth after shedding. Getting enough of this essential mineral supports every strand from the roots up — helping create healthy skin and a naturally glossy coat.

Each Pet Food Australia recipe contains naturally balanced zinc sources to support coat repair and resilience.

Vitamin E: The Natural Shield

When it comes to fighting off dullness, Vitamin E is like a suit of armour for your pet’s skin cells.

It’s a powerful antioxidant that helps stop free radicals, which are unstable molecules that cause cell damage and speed up ageing no one wants that). Vitamin E keeps skin soft, locks in moisture, and supports overall immune health, all of which show up in your pet’s coat.

Think of it as your pet’s internal moisturiser, helping fur stay smooth and silky. Honestly, we could all do with a little more Vitamin E in our diets.

Fatty Acids: The Secret to the Shine

You can’t talk about coat health without mentioning omega-3 and omega-6 fatty acids. These are the nutrients that keep skin hydrated and glossy, while reducing inflammation and irritation.

But balance matters. Too much omega-6 without enough omega-3 can dry out the skin or trigger itching.

That’s where hemp seed oil comes in. It naturally delivers the perfect balance of both, nourishing the skin at a cellular level. The result? Less scratching, less shedding, and that “maybe it's Maybeline” glow — even when they've been rolling around in the grass.

Shop Hemp Seed Oil